Account & store basics 1/5

• Select a Shopify plan Basic, Shopify, or Advanced
• Set store name and contact email
• Set store currency
• Set timezone and unit system
• Enter legal business name and address

Domain 0/3

• Buy or connect a custom domain Via Shopify or a third-party registrar
• Set primary domain
• Confirm SSL certificate is active Shopify provisions this automatically

Theme & storefront 1/6

• Install and publish a theme
• Upload logo and set brand colors and fonts
• Set up header navigation menus
• Set up footer links and menus
• Build out the homepage sections
• Upload a favicon

Products & collections 1/6

• Add all products with titles, descriptions, and images
• Set pricing and compare-at prices
• Add SKUs and inventory quantities
• Set up product variants (size, color, etc.) if needed
• Create collections and organize products
• Add product tags for filtering and search

Payments 0/3

• Activate Shopify Payments or connect a payment provider
• Enable PayPal Optional but common
• Run a test transaction to confirm checkout works

Shipping 0/4

• Set shipping origin address
• Create shipping zones Domestic, international, etc.
• Set shipping rates or free shipping thresholds
• Assign products to shipping profiles if needed

Taxes 0/3

• Review automatic tax settings for your region
• Mark any tax-exempt products if applicable
• Set whether prices display with or without tax

Legal pages 0/5

• Create a refund policy Shopify has a generator to help
• Create a privacy policy
• Create terms of service
• Create a shipping policy
• Link all legal pages in the footer

Email notifications 0/3

• Set sender name and email for store notifications
• Review and customize order confirmation email
• Review shipping confirmation and tracking emails

Pre-launch checks 0/4

• Remove storefront password if active Stores launch in password-protected mode by default
• Test the full checkout flow end-to-end
• Check store appearance on mobile
• Connect Google Analytics or enable Shopify Analytics